The Buell Motor company was founded in 1983 by Erik Buell who was an ex-Harley Davidson engineer. In 1993, Harley-Davidson acquired a 49 percent share in the company and by 2003, Buell became a wholly owned subsidiary of Harley-Davidson. In October 2009, Harley Davidson decided to go back to the cruisers and announced discontinuance of…
Right kind of marketing and promotion can turn any simple name into a brand. Lately, DSK Motor wheels that acquired stake in Hyosung, a Korean motorcycle company, kicked off its own bike owners club named Hy Ryders that was a part of their brand positioning and promotion drill. A group of riders who were natives…
Honda has always been pretty optimistic about the two-wheeler market potential in India. The optimism was persistent even in 90s when the two wheeler especially scooter market was hitting its rock bottom. All the leading brands were refraining from touching the scooter segment witnessing the disaster LML and Bajaj geared scooters were facing that moment.…
The motorsport fans at Chennai in India have been in for a treat as the motorbiking giants have been doing their bit for the Indian Motorbiking for quite a while. We recently brought you the story of Yamaha YZF R15 one-make race championship in India and today we have for you the race results of…
The Cafe Racer bikes, from their origin in the 1960s were always meant to feature speed and handling rather than the comfort of the rider. These were meant to target the Road racers back in Europe and the legacy carried on from one bike manufacturer to another. Royal Enfield, the affordable cousin of Harley Davidson…
A top speed of north of 100 KMPH under 4 seconds is something you associate with superbikes with displacements around 1000 cc. Conventional engines will be replaced by electric engines one day in superbikes is a bit far-fetched but so was going to the Moon a century back. But some bike manufacturers are very serious…