Piaggio India has recently launched the Vespa LX 125 automatic scooter. Since then, about 25000 units have been sold in the country, a figure that makes only a fraction of automatic scooter sales in Indian market. The automatic scooter segment is one out of the most successful segments of India. The statistics show that the…
Bajaj Auto India launches what it claims to be world’s most advanced 100 CC commuter Motorcycle – The Bajaj Discover 100T. This 100 CC Tourer is powered by an advanced 4 valve single cylinder DTS-I engine by Bajaj which puts out 10.2 PS of peak power and deliver a fuel economy of 87 Km per…
Right kind of marketing and promotion can turn any simple name into a brand. Lately, DSK Motor wheels that acquired stake in Hyosung, a Korean motorcycle company, kicked off its own bike owners club named Hy Ryders that was a part of their brand positioning and promotion drill. A group of riders who were natives…
Honda has always been pretty optimistic about the two-wheeler market potential in India. The optimism was persistent even in 90s when the two wheeler especially scooter market was hitting its rock bottom. All the leading brands were refraining from touching the scooter segment witnessing the disaster LML and Bajaj geared scooters were facing that moment.…
Piaggio broke the dormancy of scooters in India when it launched Vespa LX125 four months ago. And now, it is ready to strike the second chord in the same segment with launch of its new scooter Typhoon. It is expected to be on floors by mid of 2013. Apart from the launch, the most talked…
KTM has organized its first ever Orange Day race event in New Delhi NCR region in India on 16th December 2012 for its customers and enthusiast. Thee were many races organized in different rounds on a specially designed race tracks, the winners of first few races then raced for two final rounds and then total…