Hero and EBR are going to bring new lineup of low capacity motorcycles in the market soon. The Indian Auto giant Hero Motocorp’s has bought minoriy shares in American motorcycle maker Erik Buell Racing (EBR) last year. With this tie up, both the firms will be getting some benefit from each other. Hero on hand will gain technical expertise like technology and design from EBR to develop low capacity motorcycles. While, EBR on the other hand will receive financial funding. Hero already has a huge R&D centre setup in Jaipur,India.
Erik Buell Racing, after its split with Harley Davidson has joined hands with Hero in India. This tie up will help them to have an upper hand in Asian market where affordability, fuel economy and cheap maintenance are seen as the most important factors.
In a recent interview, it was stated by EBR boss Mr. Gary Pietruszewski, Vice President Global sales that Hero Hastur Concepts and all new sports bike- Hero HX250R are very good examples of what might be expected from this tie up in the future. Hero HX250R, single-cylinder four-stroke, 249cc motorcycle was showcased earlier this year which produces a maximum power output of 31 BHP and a peak torque of 26 NM.
Cruisers can also be the possible part of the line-up, yet no word is out about whether they will also be small displacements bikes with single-cylinder or parallel twin-cylinder engines.
EBR, the maker of expensive bikes, turning into maker of small displacement bikes cant be called as a step back considering the huge potential of the markets where these bikes will be sold. EBR will continue bringing its expensive bikes in traditional and emerging markets. Also, it will expand its business with developing small displacement bikes to earn more revenue. Few markets will witness motorbikes with Hero badge while few with EBR emblem according to the appropriateness and brand familiarity. Pietruszewski further adds that even though the plans for the future generations of motorcycles have not yet been concrete, the possibilities are quite vast.
Source- Auto Evolution