If you’ve always wanted to own an Aprilia but always felt that they were a bit too pricey to suit your budget, think again. Aprilia has revised the pricing of their range of superbikes and the newer pricing is more than just a news. You can lay your hands on the Aprilia bikes at a price for which you could get those Japanese and Italian superbikes. The move from Aprilia comes as a result of the Japanese bikes gaining popularity in the high end motorbiking segment.
Aprilia USA has just announced V4ALL, which comes as a strategic pricing tactic for boosting the sales of the Aprilia V4 siblings. V4ALL comes as a move to cater to a segment of bikes who could somehow manage to stretch their budget beyond $10,000 to buy a superbike but owning an Aprilia seemed a distant dream. Speaking on the occasion, Miguel Martinez, President and CEO of Piaggio Group Americas said, “Aprilia is the World Superbike champion. It is our V4ALL goal to provide more sportbike riders the opportunity to own and experience a world-championship derived motorcycle.”
The V4ALL reduces the prices of the bikes considerably so as to make these bikes a VFM and increase the sales numbers. Now the propspective customers can buy the 2012 Tuono V4 R for $12,999, a previous year RSV4 R APRC for $13,999 and the flagship RSV4 Factory APRC for $18,999. You may think that these prices come as a move to clear out inventory but when you see on the face of it, if you are buying these bikes, you love your bikes more than anything else and who would sell the love of their life in 5 years down the line.
The bikes come with the company’s much hyped Aprilia Performance Ride Control (APRC) system and the Aprilia World Superbike traction control system which is a carry over, as the name suggests, from the company’s bike competing in the World Superbike Championship. The benefit of the APRC system is that the rider gets traction control, wheelie control, launch control and quick shift which I believe are pretty handy features to have on your bike and even the competition does not have an answer to these gimmicks. I grew up thinking of owning an Aprilia one day and with the price cut, I seem to be inching closer to the realization of that dream.